What do Forbes, Donald Trump and Robert Kayosaki, say about "This $62B Industry?" 79M Americans plan to start their business in the next 3 years.(Forbes Magazine). The great majority will do it thru Network Marketing/Direct Sales Model. Donald Trump and Robert Kayosaki recommend Network Marketing in their latest book. "Why We Want You To Be Rich". Monasign. Mstr @eBiz & IT Pay'g 8 FWD: WorldprofitSocial.com/NstaCPUbiz
Have you ever wondered how some businesses got to be so successful on the internet? Their success did not come by luck, but it came by knowing how to market effectively on the internet. You can also gain that knowledge. Find out some of the things that these marketers did to achieve success. A great internet marketing tip to increase the amount of visitors who will purchase your products is to reword headlines and testimonials in order too see what type of information gets better results.
Try rewording titles and headlines while including the same information to see which ones work better than others. Use Email marketing effectively. If you allow your customers to sign up for a mailing list, you are going to be able to attract them back to your site by emailing them the latest products and sales. You can even include a special discount to them for signing up to receive the emails from your site. Try including small free products when your customers buy something from your website. You can use buttons, bumper stickers, window decals, pens, etc.
Go with products that you can put your name or logo on so that they remember where it came from and other people can see where it came from as well. If you are attempting to promote a product, service, or business using a web site, create a "news" page about your business. Having a press release up on your site, especially if you post new ones on a regular basis, will increase your search engine visibility and make your site seem more up-to-date to visitors. Use terms like "guaranteed" and "money back," in your marketing campaigns.
Customers like knowing that you stand behind your product enough to offer a guarantee that they will be satisfied. It will also help people who are on the fence about purchasing your product, go ahead and take the leap, since they feel they can return it if they aren't happy. Mention the address of your website in your voicemail greetings and include it in your email signature lines. Get the word out to people that you have a web page. Prospective customers have more trust in companies that have online presences and it allows them to see who you are before they even talk to you.
When you are trying to use internet marketing for your small business, you should take a look at the content of your site. You want make sure that the information will grab the attention of prospective customers. So, try to add new content often, to prevent people from becoming bored of your site. As you can see, there are many things that you can do to give your internet business a boost. It will take time, effort, and some trial and error. However, if you keeping learning about internet marketing techniques and applying what you have learned, like what you have learned from here, you will achieve the success that you are looking for.
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In the online world, it is important to "sell" your online brand so that it stands out above your competitors. That is where smart Internet marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your website stand out above the rest. Visit the sites of your competitors. This will allow you to see what you're up against, but it can also give you ideas about what you can do a little better or a little differently. You can use their websites for ideas about content for your own site and blog. You can reach out to your audience on demand thanks to an email list. Create an email list about a specific topic and send out newsletters with quality content. Once you build up your email list, you can send out information about your products, in the context of your newsletter or usual format. Have a specific goal in mind. Figure out exactly what it is you want your website to do, and aim towards that goal. Start small at first, say by increasing traffic, and then move out to other goals. Many a website has failed because they tried too much at one time. Know your lingo. Understanding the definitions of the field you are working with is just as important as why you are delving in. Without knowing what symbols, initials, and codes actually mean, you are diving into a pool at midnight. You do not know what is in there, and it may get you hurt. Gather testimonials from customers and publish them on your website. A testimonial builds credibility and goodwill for your business. Testimonials should highlight your business's goods and services while demonstrating customer satisfaction. Customer testimonials should be honest and genuine. Satisfied customers will be glad to offer a few words of praise for your business. One of the most important aspects of business is to stay as professional as possible at all times in order to separate your company from competitors. If you have a Twitter or Facebook page relating to your company, make sure to stay business professional even though you are on a social networking website. Before you start out on your internet marketing journey. You should spend some time researching. Decide what market you are trying to break into. Know your game plan before you do anything else. The more investment you are willing to put into making things right from the start, the smoother the sailing will be once you start. Going the email route in internet marketing can very well backfire on you and in a hurry. Make sure that any mail you're sending is short, informative, and presents a call to action to the potential customer. The idea is for people to read your message and feel the urge to click, not to read a long story and click out of your message, out of boredom. Viral marketing works extremely well to build up a solid customer base, but you need to do this correctly. Putting together a loosely informative, short eBook and giving it away to your customers comes across as insulting. Take your time to put together a thorough, quality product if you really want to impress your customers. As you can see from the previous list of tips, Internet marketing can really make a difference in the strength of your online presence. It takes a lot of work, a lot of networking, and tons of patience, but it is all worth it in the end to have a successful online business.
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SEO's are an important online business technique and it is not only for big businesses as common believe. Any business large or small can use an SEO to promote their business website. Knowing how to implement an SEO into your small business is an important thing to learn. Researching is an important part of creating your Search Engine Optimization. Just like anything in life without proper research your small business SEO site can and probably will fail. Start your research process by writing your goals down as what you expect to get out of your website. While writing down your goals begin to think about your keywords. Keywords are very important in size of internet business site. Once you have your goals written down review them. As you review them pull out words that stand out to you. These can be the starts of the keyword phase. Start writing other keywords down keeping your visitor as well as common words in mind. If you come up with an unusual word and still wish to use it, use it sparingly. Usually web site creators advise you against using unusual words as key words. Next you will want to research your competition. Pay attention to the key words that they use to gain the traffic. Try to avoid using these but you are able to create similar ones. The more you do not copy your competitors the better chance you have of rising above them in the search engine. Finally in your website research process, consider your design. For a small business you need to be sure that your design will attract customers. A simple design that does not contain a lot of graphics is most often recommended. Even though research is the most important aspect of creating a small business SEO site there are a few other tips you can consider. First of all and probably the most important is make sure your keyword is in your title. This way the web crawlers can attach themselves to the title. Also your keyword should appear throughout the content of your site. Be advised though not to go overboard. If you do you may fall into the unethical SEO called black hat. Also make sure your Meta tags are placed in the appropriate places. Meta tags are slowly losing their popularity in the last year so it?s your choice if you choose to use them or not. No matter what your business size, an effective SEO website is important. The more user friendly and attractive the companies make their websites, especially small businesses, the more visitors will come. Also you need to be aware of keywords. The more keywords you can use without over doing it the better you are.
John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. http://www.seooptimizerpro.com/dailydeal/?id=32244 ((Auto-Mailer System))** Promote YOUR Website To Over 500,000 Websites *** (SEO Optimizer Pro Included) (With this Software conceivably, you can offer a service whereby, you promise to put a customer's website on the first page of google, If they pay you $1,000.00 and give you two to three months.)
How do you eat an elephant? One bite at a time. How do you build an online business? Copy. Paste. Promote. Repeat. I really hate using the first expression because I LOVE elephants but to make a point sometimes you have to be blunt. This blog is meant to be direct and maybe make you a little irritated so you will REACT. A reaction is better than nothing. Hopefully that irritation leads to a reaction which leads to an action. Forgive me if the tone of this blog sounds a bit tongue in cheek. My purpose is to try and get you to simplify tasks so you can get the results you want. I'd like you to think about things from a different perspective. Every day I talk to people all over the world who are trying to build their online business. Some are having no success, some are having mixed success, some are just getting started, some have been working an online business for years. The ones who are hugely successful, I never hear from - hmmm strange. What's the difference between the successful and the non-successful? Well it depends on who you ask and your definition of success. Here's my take on it. People who are successful are DOERS! They don't over think, they plod in and get busy. They make mistakes, they learn, they try again. They fall down, they get up again as often as it takes to get the job done. They simplify; they don't overcomplicate. They have a unique way of looking at things, and attacking a task. They FOCUS on what needs to be done, eliminate distraction. They understand that small tasks can lead to big results. They find what works and stick to it. They have a patience many of us just can't fathom. Failure is not an option. I had the honour of playing a round of golf with a Professional Golfer last week. This guy was good and had won numerous tournaments. I asked him how he got to be such a good golfer and this is what he told me. He said, "I've played golf since I was 4. I'm 24 now. I've played golf pretty much every day my entire life." I then said to him, "so you did the same thing everyday and got really good at it?" He looked at me for a moment to make sure that I was being serious about something so obvious then he said. "Yes, I got some lessons and instructions then practised every day and here I am." So if I can draw from that, if you want to be good at something - successful at something - do it everyday - over and over and over again! Could it be that simple? Building your online business is as simple as Copy. Paste. Promote. Repeat. Everyday? What do you think? Post your comments below. I'd like to see your thoughts.
Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this? Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on. The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate?s conversion rates. That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program. Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future. There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too. The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email. To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too. In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products. There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead. The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer?s publication to be distributed to the old and new customers. These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications. It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked. Of course, this will be published in the newsletters. Among the more important information that have been written already. The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees. Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join. Time flies. Missed lunch but is quite contented with the tasks done. Bed time?. Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day. Is that success looming in the distance or what? CPP_author John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. This website has made over $3,000 in the last 24 hrs. ....Check out Automated Traffic -> http://silvajad12.chiaewen.hop.clickbank.net <-- Check out Automated Traffic --> http://www.InstantComputerBiz.com/?rd=oj8VT7Uq Check out Google Sniper 3.0 -> http://silvajad12.gsniper.hop.clickbank.net
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One of the easiest, and potentially most lucrative, online business you can get in to is affiliate marketing. If you learn the tricks of the trade and are willing to invest some time to implement what you learn, you can leverage the automation and sheer volume of the internet to make virtually as much money as you want. To help you get started, I've compiled a brief overview of the basics. This is by no means the do all end all, but it is enough to get you started. Consider this your affiliate marketing in a nutshell. The first thing you really have to remember, and I can't stress this enough, is that even though affiliate marketing is not a difficult online business that doesn't mean that you won't need to learn some new skills...you will. It also doesn't mean that you won't have to invest any time in your business. One of the most common mistakes people make is that they don't treat their business as a business. Instead they do a little work here and a little work there and then they wonder why they're not rich after a month or two. Don't fall into that trap. Work your business like a business with intensity and consistency and you can be very rich. 1. The first step is to understand that to become an affiliate you need to sign up with a company that offers an affiliate program. It's free to sign up and you will receive a commission whenever someone buys a product on your website. Most companies will give you a replicated website that will be identical to all the other affiliate websites, the only difference will be your special code in the URL. That will identify you and whenever someone makes a purchase from your site you'll get a commission. 2. Next you need to know a little bit about internet marketing or IM. This is the process where you drive traffic, visitors, to your website. There are many ways you can do this, some of them are even free. Generally the free methods will take a little longer, but since they are free you don't have to worry about making any mistakes while you are learning how to do them (they are very easy, but you might still make small mistakes). The paid methods for driving traffic will usually get traffic more quickly but only after you've mastered the techniques which can take quite a bit of time and since you have to pay while you are learning it will also take quite a bit of money. You will definitely have more money going out than coming in at the beginning when you use this method. 3. Convert as many of your visitors into paying customers as you can. There are many elements to this, everything from copywriting to SEO to using an autoresponder. Don't worry if none of this makes sense, there are plenty of places online where you can learn these skills. For right now though, you will want to use an autoresponder service. This is a fully automated system that will allow you to pre-program a series of emails. You can add as many emails as you want and you can choose how often they go out. When someone opts into your list (this just means they sign up and give you permission to send them emails) the whole emails series will be sent out automatically. For example, let's say that you have 10 emails loaded into your autoresponder and that you've got it set up to send out one email every day for 10 days. When someone signs up they will immediately receive the first email. Then every day they will receive another one until they've gotten all the way through the series. When you write your emails make sure that you include valuable information. Don't make your emails just one sales pitch after another. Instead help them by giving them information that they can use, related to your website topic of course. I've barely scratched the surface with this affiliate marketing in a nutshell report. Just remember that affiliate marketing is easy, don't let the jargon throw you off. It won't take you any time to learn all you need to know to be making a lot of money. If you can read and write you can be a very successful affiliate marketer.
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In order to keep up with the competition in this world, you have to make use of many marketing techniques. Some businesses go with internet marketing, others go with affiliate marketing or even network marketing. There another technique that can be just as useful called video marketing, and you'll learn how to harness its power in this article. Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers. If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished. If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers. When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, "How to * a book" may lead you to some crafty questions and answers about working with books creatively. Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it. Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you'd like them to answer about related topics. Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you're about. If you want them to become clients or customers, you have to give them what they're looking for in a fun format. All of the other marketing techniques are great in their own right, but they don't hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.
John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
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Easy Ideas To Help With Excellent Video Marketing Creations What does video marketing mean? Video marketing uses videos posted online to advertise a business or product. Understanding video marketing can really help you to be successful using it. The following article can serve as a guideline to help you get started. The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn't. This is the best way to make video marketing successful. Great content is the surest way to get more people to view your video. Your videos don't have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. However, with that being said, purchase the best video camera that you can afford for a good quality video. Try submitting your videos to various video websites. YouTube is very popular and should be used, but don't forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don't go overboard since it can affect your page loading time. 20 minute videos are frequently too long. If you're doing a demo for a product, you can do a 20-minute video to showcase its features. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes. Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. While a hosted video improves traffic, bad videos do not. A lot of people want to watch videos that are relevant. The more interesting your videos, the more traffic you will attract. When you feel that you've run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you'll find and the faster you'll come up with your own content. When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, "How to * a book" may lead you to some crafty questions and answers about working with books creatively. Don't forget the music! Using music can help you enhance the mood, give a sense of suspense or even accentuate comedy bits. If you're not good with music choices, ask friends and family to help you out. Don't play the music too loud and drown out the speaker, of course. Jumping into your first video is the best method to start out. Don't fear experimenting, and try some new things. Soon you will know what works well and what doesn't work. Use what you have learned in this article to help you do well. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Google Sniper 3.0 -> http://InstnatComputerBiz.com/gsniper.hop.clickbank_net Make money on AutoPilot, this site has made over $3,000 in the last 24 hours.... > http://InstantComputerBiz.com/hop.clickbank_net <-- Check out Automated Traffic -> > http://InstantComputerBiz.com/clickbank_net <-- Check out Automated Traffic -> http://www.InstantComputerBiz.com/?rd=oj8VT7Uq <-- Check out Automated Traffic -> http://www.InstantComputerBiz.com/?rd=oj8VT7Uq
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The title of today’s post is one that I could write on a monthly basis. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.
The brief history of socialmedia, view a short video...
I suppose the reason is that in some fashion social media has changed the game of marketing in ways that feel foreign to most and it’s not done changing. In fact, the only constant is change and evolution and that creates confusion. Seems like once a social media expert figures out how to tell people the best way to use Facebook, poof, it all changes.
In back to back emails I received solicitations to learn a) Why Facebook is Dead and b) How to Make a Killing on the Coming Facebook Gold Rush; c) Join FutureNet (Fn) (Fn) ... The Future in Socialmedia is Here, GET PAID! Does fb pay you to be on their site? Fn does! For facebooking! So, it’s no wonder the future of social media seems confusing.
For this week’s episode of the Silver Duckt Tape Marketing Podcast features a visit with Social Media Examiner CEO-Founder, Mike Stelzner. Talked about how he’s successfully promoted his big, live event Social Media Marketing World (disclosure: I’m speaking at the event) held in March in San Diego and we talked a bit about the future of social media.
Frankly, we think Mike agrees that the future of social media for the typical small business hasn’t changed much at all, it's just re-arranged. The big social networks are going public and answering to the cry of stockholders to show ever increasing profits by creating another promotional channel for big brands. Social media for the small to mid size firms, however, has always been and shall remain one of the best places to gain exposure for great content. If the social networks forget that completely there won’t be any reason to use the network.
Shares, likes, embeds, re-clicks, re-shares and re-tweets are the currency of marketing in social media and always have been. Marketers like to call this earned media, but no matter what you call it, it doesn’t happen without share worthy content. In fact, share worthy content makes your advertising or paid media more effective as well.
So, the future of social media is integration! Social media drives convergence and in some ways makes all of your marketing efforts more effective when properly viewed as an integration and audience building tool set.
Let's begin our installment, today...
Once upon a time, there was no Facebook, Twitter, Instagram or YouTube. Our lives did not revolve around a stream of status updates, tweets, videos and filtered photos. This was all done by word of mouth. That was just ~10 years ago.
Since Mark Zuckerberg launched Facebook in his Harvard dorm room on Feb. 4, 2004, thanks to the idea of a pair of twins, we've seen social media evolve from a fad to a phenomenon that has triggered a paradigm shift in the way the world communicates. It has empowered individuals to voice their opinions and concerns and share content on their mobile devices in ways no one could have imagined. Along the way, geopolitics and the world of business has been radically transformed.
We saw the dramatic impact social media wielded four years ago or so. It was a tool that helped spark the Arab Spring—a democratic civil uprising in the Middle East that began in Tunisia in December 2010 that helped force rulers from power in such countries as Tunisia, Egypt and Libya, just to name a few countries. Thanks to Twitter and other social media, people were able to protest and raise awareness in the face of repression. The revolution continues, with ISIS. In Burma, however you still get arrested, if caught with a MODEM.
No doubt, the power of social media is exponential. Numbers tell the story. Today there are 1.3 billion active Facebook users, with 82 percent of them coming from outside the U.S. and Canada. This is also true for Google's YouTube. If facebook or YouTube were a country they'd be tied with each other to be the 3rd largest in population next to China and India. Twitter boasts 270 million active users that send 500 million tweets per day. And each day, 4 billion videos are viewed on YouTube (that's 46,296 per second) and that's just part of Google. .... And oh yeah, 60 million photos are uploaded on Instagram.
Growth from the emerging markets.
Moreover, growth is coming from the emerging markets. In 2005, Sina, China's version WordPress & Blogger, recruited a horde of celebrities to blog on its new self-publishing platform, quickly sending previously popular blogging platforms into relative obscurity. Today, all of China's major portals — Tencent, NetEase, and Sohu — boast blogging platforms, but Sina's ad-revenue-driven offering remains the most popular.
Fanfou.com, originally China's most popular microblog platform, was shut down with a few other Twitter-like startups in 2009, after ethnic riots in the restive western region of Xinjiang. Twit-ter was blocked by China's Great Fire-wall at around the same time. Shortly afterward, Sina, one of China's mammoth portals, launched the microblog service Weibo, which has 50 + million users. Its influence in China is akin to — and possibly greater than — Twitter's elsewhere, and it could challenge the social networks' popularity. Weibo incorporates some Tumblr-like features, making it easy to post video, voice podcasts and photos. And you can say so much more in 140 Chinese characters than in English (ofcourse there are over 3,000 pictograms to choose from).
If there's one thing Chinese people like to do as much as eat, it's talk about food. Dianping China's version of Yelp, has a fanatical following. It is China's biggest consumer-reviews website, originally focused on restaurants but increasingly covering other services and stores. The user community ensures that phone numbers and addresses are accurate for most of the nearly 1 million locations listed, and are unshy in both their criticism and their praise. This is especially important given that most Chinese readers assume that food reviews in magazines and entertainment websites are essentially paid advertorials.
With annual revenues for 2010 estimated at well over $500 million, Ctrip is the biggest online travel merchant in China, selling domestic and international air tickets, hotel bookings, and package tours. Known for excellent customer service — for clients lacking credit cards or online payment capability, Ctrip will send a courier to collect cash — the site does have to reckon with legal restrictions on selling travel abroad and visa complications for Chinese passport holders.
Baidu, China's dominant search engine, has a home page and ad-revenue model very similar to Google's, and like its U.S. counterpart, it's moving into other services, including the popular discussion forum Post Bar (tieba.baidu.com) and the Q&A site Baidu Knows (zhidao.baidu.com). Baidu's stock price and traffic grew when Google halted China-based searches after its mid-2010 spat with the Chinese government over censorship.
In early 2010, Baidu took in a $50 million investment from Providence Equity Partners — perhaps not coincidentally also a Hulu investor — to launch the Hulu clone Qiyi. Access to Baidu's search data gives Qiyi a crystal-clear picture of what Chinese Internet users want to watch, so the site is on track to become a powerful player in online video. But lurking quietly is state broadcaster China Central TV's cntv.cn. If Qiyi, Youku, and Tudou begin eroding its market share and viewer numbers, expect some official action to crush them.
Baidu, China's version of Google & Youku Tudou China's YouTube - Youku Tudou alone, has 0.5 billion users. Tencent - the biggest online player (IM, QQ - China's ICQ ( the name is a corruption of ICQ )and IM is still Tencent's hallmark. But it also has a massive news portal, myriad online games, forums, blogs, microblogs, and just about any web-based service that users want and they can create in short order. Baidu operates a popular Wikipedia clone called Baike that leverages its massive traffic, but the independent community hudong.com is probably closer in spirit to Wikipedia. Both sites censor controversial or "sensitive" content about history and politics.
The Chinese seem to like their professional networking done offline. Several variants have sprung up, including wealink.com, hengzhi.cc and ushi.cn, but none of them has managed to build significant traffic or community. Invite-only ushi.cn, the newest, has a minuscule but active group of members, many of them venture capitalists who invest in Internet properties. HengZhi, also invite-only, seems to be headed in the direction of an exclusive club with lots of offline activities, while Wealink might as well be Weaklink — it's a bland, low-traffic LinkedIn clone.
Dozens of clones have copied Groupon's design and business model, but no single one has broken out. That's in part because many Chinese were already used to a different online model for discount shopping called tuangou ("group buy"). It started with groups of Internet users living in the same city who wanted to buy the same product; they banded together online to pressure retailers into offering wholesale discounts for bulk purchases. This is still common, as are websites that do deals with retailers for bulk discounts and then try to find buyers online.
Tencent, for example makes more money from the sale of virtual goods and similar online services, than from advertising. Though competition is stiff - it faces tens of thousands of competitors who sell their wares on Taobao, to include China's Amazon - Dangdang, now Amazon China, not to mention China’s own Google, Amazon and eBay (Paypal) rolled into one: The rise and rise of Alí-baba ( and the ~40 thieves, there was a divorce so he's only got ~20 now - LOL ).
Like many ideas, it all started over a beer.
In 1995, Jack Ma, an English teacher from China, was introduced to something called the interwebbs .or. internet while visiting a friend in Seattle.
‘I searched the word “beer”, b-e-e-r, very simple word,’ he said in a TV interview years later. ‘I found American beer, Germany beer but no Chinese beer. So I was curious. I searched “China”, and all the search engines said, “No China, no data - No tickee, No shirtee”.’
There is nothing small about beer ...about what Ma has done in the past 15 years. In 1999, he channeled that curiosity into creating a retail web service in the front room of his apartment in Hangzhou.
The resulting company, Alíbaba, has gone on to become the world’s biggest e-commerce group, generating almost £5bn ($7.27bn) in revenue last year, alone. Guess what, Ma still has the apartment.
Alíbaba isn’t merely an internet company – it’s an empire. The original site, Alíbaba.com, still exists, and is catered to small businesses wishing to buy goods – anything from underwear to tractors – in bulk. But the Alíbaba Group’s biggest website is online shopping service Taobao (meaning ‘digging for treasure’), a cross between Amazon and eBay that lists more than 800m products at any one time. Another site, Tmall.com, lets consumers buy directly from brands – British clothing firm Burberry launched a virtual storefront on the site last month.
But, like US counterparts Alíbaba’s reach goes much further, into online payments in the shape of Alíplay – a Chinese version of PayPal – and smartphone messaging app Laiwang. It has also set up its own cloud computing and banking services.
In addition, the group has a large investment portfolio, including stakes in microblogging site Weibo and video clip service Youku Tudou, China’s answers to Twitter and YouTube respectively.
Alíbaba is making the most of China’s 600m + interwebs .or. internet users but it could be on the verge of going global - big time. Last week, two years ago - it filed documents for an initial public offering (IPO) on an American stock exchange (it hasn’t yet revealed if it will be the Nasdaq or the New York Stock Exchange, but by now ofcourse we know which ;-) ;-)), a move that could raise as much as £12bn ($17.2bn) and has raised a considerably larger number, in the neighborhood of ~$25bn (£17.45bn) which would beat albeit, dwarf Facebook’s own IPO two years earlier, which raised £9bn ($13.08bn). Alíbaba's Ant Financial raising new funding at ~$60B + (£41.27bn)valuation post IPO. But I digress....
Instagram is no longer accessible in China, joining the ranks of Facebook, YouTube and Twitter at times, however access is granted - they do jump the Great Firewall, though communications and connectivity at best is spotty.
Furthermore, let's understand - that's just one 1/3 of the population of the planet that has connectivity, could you imagine if the other 2/3 was connected and had steady connectivity to the internet of one kind or another with backup systems. We know that both facebook and google plan to do just that, with airborne drones filled with communications equipment, either solar powered gossamer planes or weather service style balloons that fly for extended periods of time, near the top of the atmosphere. Communication Satellite nets of 64+ SATCOM relay units are going up into space at fixed geodesic orbits and now skirt the globe such as IRIDIUM, IMARSAT, DirectPC, & HughesNet etc. just to name a few.
The trend as alluded to has helped these tech disruptors go public at hefty valuations. Facebook, for example, went public in 2012. At the time, it was the biggest in technology and Internet history, with a peak market capitalization of more than $104 million. At press time it had reached a whopping $206.4 + billion. facebook makes a little over $0.5 billion a month revenue on a slow month. Alíbab's numbers in current times has dwarfed fb in comparison at about double the magnitude, worldwide. They went public 2 years later.
Fast-forward Back to the Future!
Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. In just four years, eMarketer projects it will nearly double by 32.7 percent and continue to double in this manner. By then at least, ~2.44 + billion of the world's 6B population will be on social networks.
While, estimates through 2039 are not available, experts agree that by then, use of social media will be ubiquitous and integrated into our daily lives in a multitude of ways. It is expected social media will be integrated into wearables that track our habits, and virtual experiences will be part of the package and will go holographic. Wearables that allows us to see what's and who's around us in 1,000 of feet radius even in the dark, in more ways then one. We will see what's going on at the other side of the world, like it's just around the corner. We'll be able to troubleshoot in real time via remote engineering. We will be immersed in theater much like Star Trek's simulator theater in the round, for such things as close quarter training as well as entertainment. The challenge will be coping with the massive amounts of data that will deluge the masses. Scifi tends to pro-trend futurists and their miracles, look to Jules Verne and his stories that have come true, or into fruition - today.
"Wrath of Khan" Star Trek-II (1982 film) With the assistance of the Enterprise crew, Admiral Kirk must stop an old nemesis, Khan Noonien Singh, from using the life-generating Genesis Device ... "At the end of the universe lies the end of the beginning and the beginning of vengeance." Admiral James T. Kirk faces his greatest challenge yet. Suffering through doubts about his place in the universe and the federation... I'm sure you now, recall, as Adm. James T. Kirk (William Shatner) and Capt. Spock (Leonard Nimoy) monitor trainees at Starfleet Academy, another vessel from the United Federation of Planets is about to try out the planet-creating Genesis Device in a seemingly deserted portion of space. In the process, two of Kirk's officers … are captured by Khan (Ricardo Montalban), an enemy Kirk thought he'd never see again. Once more, Kirk takes the Enterprise's helm, where he meets Khan's ship in an intergalactic showdown. Ah yes "Gunfight at the OK Corral".... All in simulation, or so it would seem, to fret out the trainees' weaknesses of men in military in order to strengthen them for what's to come so that they may serve the federation well.
"Transcendence" (2014 film. )Dr. Will Caster (Johnny Depp) is a scientist who researches the nature of sentience, including artificial intelligence and expert systems, capable of learning. He and his team work to create a sentient computer; he predicts that such a computer will create a technological singularity, or in his words "Transcendence." His wife, Evelyn (Rebecca Hall), is also a scientist and helps him with his work.
Following one of Will's presentations, an anti-technology terrorist group "Revolutionary Independence From Technology" (R.I.F.T.) shoots Will with a polonium-laced bullet and carries out a series of simultaneous synchronized attacks on A.I. laboratories across the country and around the world. Will is given no more than a month to live. In desperation, Evelyn comes up with a plan to upload Will's consciousness into the quantum computer that the project has developed. His best friend and fellow researcher, Max Waters (Paul Bettany), questions the wisdom of this choice, reasoning that the "uploaded" Will would be only an imitation of the real person. Will's consciousness survives his body's death in this technological form and requests to be connected to the Internet to grow within the collective capability, knowledge and intelligence and exponentially, leverage that as an extension of himself. Max refuses to have any part of the experiment. Evelyn demands that Max leave and connects the computer intelligence to the collective intelligence or the Internet via satellite.
R.I.F.T.'s leader Bree (Kate Mara) kidnaps Max and eventually persuades him to join the group. The government is also suspicious of what Will's uploaded consciousness will do and plans to use the terrorists to take the blame for the government's actions to stop him.
In his virtual form and with Evelyn's help, Will uses his new-found vast collective capacities and capabilities to build a technological utopia in a remote desert town called Brightwood, where he spearheads the development of ground-breaking technologies in medicine, energy, biology, and nanotechnology, amongst others. Evelyn, however, grows fearful of Will's motives when he displays the ability to remotely connect to and control people's minds after they have been subjected to his nano-particles ( as you know absolute collective, power corrupts absolutely )....
Ender's Game (1985 film). Set in Earth's future, the short story - become novel, based movie presents an imperiled mankind after two conflicts with the "buggers", an insectoid alien species. In preparation for an anticipated third invasion, children, including the novel's protagonist, Ender Wiggin, are trained in simulation from a very young age through increasingly difficult games including some in zero gravity, where Ender's tactical genius is revealed.
Ender’s Game is Already a Reality for the U.S. Military Troops are being trained with military technology inspired by an iconic science fiction novel. The book is required reading for the military, especially the Marines. The use of video games for military training began in 1980. Battlezone, a popular arcade hit that pitted players against three-dimensional (albeit wireframe) tanks, was modified for the Army to school Bradley Fighting Vehicle gunners. But when he was writing the Ender’s Game short story and novel, Card didn’t find much in his neighborhood arcade to inspire a vision for the virtual warriors of the future. “None of the games I had seen were remotely useful in preparing soldiers for either combat or leadership,” he says.
Today, the U.S. Army is leading the fight to bring such simulations to life, nowhere more than at the ICT. Spread out over an office park and launched by the Army in 1999 under the auspices of USC, the ICT leverages talent from the movie and video-game industries in nearby Hollywood [for insight into ICT’s early years, see “Games Soldiers Play,” IEEE Spectrum, March 2002].
Beyond Ender’s Game
To get a glimpse of where our war games are going in the future, I head to the Mixed Reality Lab at the ICT. The lab is a giant, black-draped studio filled with the latest, greatest virtual reality gear. A rack of VR suits—used to track one’s body in a simulated environment—hangs on one wall. On another side, I slip on a giant red helmet and find myself inside a bright, vivid Afghanistan with a Humvee so realistic I step out of the way to avoid smacking into the fender.
When I slip off the gear, my eyes and brain toggle back to reality, and a spry man in thick-framed black glasses is standing before me: the Willy Wonka of virtual reality himself, Mark Bolas. A pioneering engineer in VR since the 1980s, Bolas has a copy of Ender’s Game on his desk, but he says the book now feels dated. “I almost think it’s passé at this point,” he says. “Ender’s Game is happening. It’s already done.”
It's predicted that within a few years, a young soldier will be sitting in, say, California in a VR headset and navigating a drone halfway across the world. “Instead of having to go somewhere in the desert and do training and get deployed,” Bolas says, “you just download the environment you’re going to go into, maybe with data they just took yesterday, and all of a sudden you’re really going through that environment.” Bolas calls this “just-in-time training.”
In fact, it seems Bolas is right about Ender’s Game actually being old news. Even as the movie hits screens, it will have to contend with a reality that’s already leaving the fantasy behind. Still, author Card cautions against putting too much stock in war games, no matter how impressive they become.
“Engineers and programmers change the playing field by constantly advancing the means of offense and defense,” he tells me, “But Ender Wiggin and his ilk take these tools and figure out ways to use them under combat conditions. In a sense, the tools do not matter; that is, whatever the tools are, the great commanders figure out new ways to use them…. It remains true, in the real world as in Ender’s Game, that there is no military component more important than the quality of command.” .... now let's get back down to earth! Hey, engine room where's my drink?
Scifi Meets Reality. View Video! The video illustrates that The U.S. Military has recruited Hollywood prop makers and Silicon Valley entrepreneurs. Their mission: Build a real Iron Man suit to protect America's elite fighting men and women!
Although, "Hollywood has definitely made the Iron Man suit impossibly thin, impossibly light, impossibly agile and impossibly energy efficient," said Russ Angold, co-founder of Ekso Bionics, a Richmond, Calif., company that primarily designs exoskeletons for medical use. "So we're really trying to solve the problem and ask the question: What would Iron Man look like if it was real?" The suit could change the way the U.S. military fights wars. For years, American forces have worked to shed pounds from the load they carried through the war zones of Iraq and Afghanistan—more than 125 pounds on some missions, including weapons, electronics and body armor.
Developers of the Iron Man suit say it could weigh as much as 400 pounds, requiring a powered exoskeleton to move the armored troops with speed and agility. The problem is existing exoskeletons can't do the job. "Iron Man got it right: It's all about the arc reactor," Mr. Angold said. "If someone can come up with that it would be fantastic."
Scifi meets reality U.S. Military Turns to Hollywood to Outfit the Soldier of the Future
Designer of 'Iron Man' Suit Among Those Working on High-Tech Gear for Elite Troops! "We are trying to be revolutionary," said Mike Fieldson, the military's manager of the project known as TALOS, the Tactical Assault Light Operator Suit. The photo depicts Lindsay MacGowan, a founder of Legacy Effects, with suits that his company made for the 'Iron Man' movies. - photo by Emily Berl for The Wall Street Journal.
Chinese Manufacturers are Hard at Work on Better VR Headsets
I was in Shenzhen, China last week at the first CE China trade show, which was produced by IFA, the German company that also produces the giant IFA CE trade show in Berlin each September. Shenzhen, which has a population of over 10 million people, is about an hour’s drive from Hong Kong. The city is best known as the place where Foxconn and other factories build consumer products, including the Apple iPhone and iPad, and is often called the “Silicon Valley” of China.
I wanted to attend the IFA China CE Show to specifically to see how the Chinese were going to apply their manufacturing magic to virtual reality (VR) headsets, and to see if they could bring prices down and get new VR headsets out that had broader appeal to mass consumer audiences any time soon. What I found is that the Chinese have really gone to town on making better mobile headsets, which use a smartphone to power a rudimentary VR experience.
Most of the Chinese headsets are made of solid plastic and have simple optics, costing anywhere from $23.95 to $129.95 depending on the quality. You can find many of them on Amazon today and have them shipped to you directly from Shenzhen.
While that is nice and it does allow people to use a better Google Cardboard concept as training wheels for VR, I was most interested to see if the Chinese manufacturers could help get the prices down on the more expensive headsets like the ones from Facebook’s Oculus and HTC’s Vive. The Chinese manufacturers are infamous for aping what they think will be big-selling products and create similar models at cheaper prices when possible.
Delegates use the Gear VR (virtual reality) headset, manufactured by Samsung Electronics Co., at the Samsung Unpacked launch event ahead of the Mobile World Congress in Barcelona, Spain, on Sunday, Feb. 21, 2016.
The Oculus today costs $599 and requires an expensive high-end PC to boot. The HTC Vive is $899 and also needs a PC with an expensive graphics card to handle the rendering of the VR content.
As I expected, the Chinese manufacturers are hard at work creating similar headsets at cheaper prices. Behind the scenes I was made aware of at least three VR headsets very much like the ones from Oculus and HTC that could be brought to market at least $200 to $300 cheaper. However, at the moment they too need an expensive PC. I am told that these lower-cost headsets could be out for this holiday season. However, it is unclear if they will be able to run the existing Oculus- or HTC-compatible content when they ship.
But the Chinese are not content with just creating cheaper versions of today’s high-end VR headsets. They want to innovate in this space and create VR goggles that look more like a set of actual glasses. One such product I saw at the IFA China CE show came from a company called Dlodlo, pronounced “dodo.”
The CEO of Dlodlo told a packed press conference that his company’s Dlodlo Glass V1 VR glasses are still a prototype, but he claimed it would launch by the holiday season. I got to see these glasses at Dlodlo’s booth at the IFA CE China show, and indeed could see that these were actually very early prototypes — mostly a shell design without much of the requisite electronics. But the company insisted that it is far along with its design and assured me that they would be ready for the market soon. I could not get any specific specs from Dlodlo executives about the glasses. Given what I know about how much technology goes into VR headsets, I am highly skeptical that Dlodlo will get this to market this year or even next year.
Indeed, Facebook CEO Mark Zuckerberg recently told developers that a VR headset that looks more like regular glasses is at least 10 years away. There needs to be many breakthroughs in moldable batteries and chip design before we see a product like Zuckerberg envisions.
Yet, the fact that the Chinese are already being very aggressive in creating VR headsets that look more like traditional glasses has to be looked at seriously. This design is the Holy Grail of VR glasses. Revolutionary work by Dlodlo and other Chinese manufacturers could push all headset vendors in this direction. This could lead to less obnoxious and more socially acceptable VR headsets.
In discussions with many Chinese manufacturers at the IFA China CE Show, it became clear that the Chinese want to deliver the technological breakthroughs needed to create VR headsets that are more like glasses and relatively inexpensive as soon as possible. Although this may take a few more years to achieve, the Chinese are in a place to be a major influence on VR technology of the future.
While I have two and none of them are crystal, ... as you know, there's no crystal ball, we asked industry experts to give us their predictions on the future of social media.
Scroll through to see the "11 Predictions for SocialMedia in 2039"...
"When news breaks in the future, it will be covered by a multitude of eyewitnesses streaming live video. These streams will knit together into a single immersive video, enabling the viewer to virtually experience the event in real time. For better or worse, the world will feel like it’s right around the corner." -Cory Bergman, BreakingNews Co-Founder
"In 2039 we'll be reading a fascinating long read about the last remaining social media expert. The article will describe that like a 2014 typewriter repairman, this expert is running around helping luddites who still try to communicate with antiquated social networks. While younger readers will need to look up words like "tweet," "Instagram" and "Snapchat" using their brain augmentation devices, those of us over 50 will feel a twinge of nostalgia as we ingest the article while our self-driving hovercrafts transport us." -Gregory Galant, Creator of the Shorty Awards
"I think that anything we talk about in 25 years is going to sound like science fiction. Mobile is the first step toward the portable future of social media and how we consume it, and I think wearables will be a big part of that. I can see it evolving into an implanted device in our bodies that will connect to everything around us. I know that sounds crazy, but what we’re seeing now in the industry is at the tip of the iceberg in terms of sharing our personal experiences. I think you’ll be able to share a taste, a sensation and a smell. I think a shared consciousness, collective intelligence and a version of telepathic communication is all very likely. It may sound a little loopy but, hey, Neuromancer is one of my favorite books, and I've enthusiastically been to a Star Trek convention—so, yeah.
Imagine shopping an e-commerce store with a friend, virtually trying things on your avatar that's representative of your likeness and conversing in real time with that friend, all while on the go in different places. Placing an order is easy, via a personal area network, when one picks up the phone to order, the POS ordering systems already has out credit car number, as transmitted by and to that system via our bodies electromagnetic aura. An entire host of securities comes to play, since if some one happens to bump you in the street they get a full download tat includes our business card.
We're already seeing increased personalization, more individual-to-individual communication, more humanlike algorithms and more specified, diverse social platforms. I think those trends will continue in the future. I see more of a divide happening between socializing and publishing via social media, and platforms like Facebook that merge the two will probably need to pick a lane and change significantly."
- Piera Gelardi, Refinery 29, Creative Director
"Twenty-five years from now, the way in which we both input and observe media will have completely shifted. Keyboards on desktops, laptops, tablets and smartphones will become increasingly irrelevant, as interactions on what was once called social media will largely be voice-controlled. Holographic displays will be shifting into the mainstream, making the debate between the benefits of a 4-inch vs. a 4.7-inch smartphone display a thing of the past." -Jeremy Goldman, Author of “Going Social,” Firebrand Group CEO
"My bet is that social will be less about standalone apps and websites and more about the “piping” of the Internet. In the future the Internet will operate more like electricity does today, as an unseen part of the infrastructure around us that we notice only when it’s not present. This will put more pressure on advertisers, marketers, and big thinkers to spread their messages in a genuinely interesting and useful way, since they’ll be less able to rely on interruptive display ads to get people’s attention. But the same trend will also allow these same people to precisely target the exact niche they’re speaking to." -Sarah Green, Harvard Business Review, Senior Associate Editor and Host of HBR Ideacast
Communication in the future will be built on the foundation started by what is today called social media, but it will look much different.
The most dramatic change by 2039 will not only be the amount of data that will be available to everyone but also the decision-making power of that data. We currently have thermostats that learn our preferences, watches that take our pulse, and Nike even knows how often and how fast we run, and there's a shoe that ties itself, not to mention a car that drives itself, when we get to a hotel room our phone will unlock the door, our favorite music will be piped in via internet from our favorite home radio station, a movie we like will be displayed on a flat screen TV, you'll be able to print in 3-D just about whatever you'd like ...this is just the beginning.
With this much data, personalized content will become the norm. I love unfiltered feeds, but in the future, when the depth of data available meets the ability to make decisions based off of that data, the result will be a very individualized and powerful experience. People will be able to get the content they want, at the time they want, from the people and brands they want, perhaps even on their projector watch or contact lens.
- Otis Kimzey, Simply Measured, Director
"The term social media will fade out and become a mass media form in 25 years. By then, there will be three major trends. First, there will be more personal ownership of data. Second, individuals will be able to manage data across platforms in a more centralized way. Third, there will be extremely speedy mobile wireless broadband built into even the most affordable devices to allow one-touch and instant playback of any piece of content. Virtual reality will be the norm."
-Matthew Knell, About.com, VP Social Media & Community
"I’m pretty sure every time Apple’s designers want to come up with a new product, they go into a room and watch Inspector Gadget. The 80’s cartoon, as you might recall, featured the eponymous detective solving case after case with the help of his tech-savvy niece Penny, who seemingly lugged around early versions of both an, iPhone, iPad and an iWatch.
But Gadget’s real skill came from his endless collection of wearables. He had everything from a helicopter built into his head to roller skates melded into his feet. They were as much a part of Gadget as his floppy hat or his overcoat—they felt like natural extensions of the man himself.
That’s largely how I envision social media in the future. It will become part of the fabric of our clothes, part of the glasses we wear and the shoes we put on, and the gadgets we no longer see as gadgets but as part of our very selves. Social will be measured, weighed and found wanting but sharing will become more passive in the process; it won’t require any effort on our part to share any part of our lives.
I say this knowing full well that to me this future is absolutely horrifying. It sounds more like an episode of “The Twilight Zone” than one of Inspector Gadget, and I really hope it doesn’t come true. But as gadgets get smaller and we become more comfortable with quantifying more of ourselves, I suspect people like me will fade away, or at least be whispering, “Go, go gadget anonymity.”"
- Melody Kramer, NPR Digital Strategist and Editor at NPR
"Wearables will completely replace tablets, and social media will hyper-accelerate Big Data. Social media will allow publishers and brands to focus on the story rather than the telling of it. WhatsApp, SnapChat, Line and others will continue to open up avenues to reach millennials, but who knows if the social platforms of today will even exist in 25 years!" -Niketa Patel, Rebelmouse, Director of Content
"I think that [social media] will be more integrated into everything.
As you think further down the road, I don’t think that there’s going to be something called social media that people will be talking about in 30 years. I’m not even sure if people will be talking about it in five years."
- Ellie Wheeler, Greycroft Partners, Principal
JOIN THE CONVERSATION: Where do you think social media will be in 25 years? Share your prediction using #Social25.
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